Tourism festival "Tourist 2024" was held on November 10 and 11 at the Radisson Blu Hotel in Batumi.

Turister is an annual B2B and B2C platform for the tourism industry in Georgia, where international and local speakers discuss and talk about the most important trends and challenges in tourism.

This year's themes of the festival were:

โœ… Digital technologies in tourism

โœ… Change in tourist behavior

โœ… Marketing of tourism

โœ… Data analytics in tourism

More than 20 speakers:

1. TripAdvisor

2. Expedia

3. Google Cloud

4. Bolt

5. National Geographic

6. Glovo

7. Sojern

8. Ljubljana DMO

9. Arcturus

10. Arealy

11. Hill In

12. Boats and Go

and many more

Presenter of the festival: Institute of Tourism and Shindi.