International Tourism Exhibition „BIT Milano 2025"

The Svaneti Destination Management Organization (DMO) “Shan Land,” in collaboration with the Georgian National Tourism Administration, is participating in the international tourism exhibition BIT Milano 2025, held in Milan, Italy.

BIT Milano is one of the largest and most influential tourism exhibitions in the region, bringing together over 1,000 tourism companies and organizations from 62 countries. The event attracts more than 40,000 visitors annually.

At the exhibition, Svaneti DMO presents a wide array of tourism offerings, including year-round travel products, comprehensive information on local tourism facilities and DMO members, as well as authentic handmade crafts and regional goods.

Visitors to the DMO Shan Land stand have the opportunity to discover the tourism potential of both Upper and Lower Svaneti and receive in-depth information about the region’s main attractions and travel experiences.

Throughout the exhibition, DMO representatives are engaging in B2B meetings with international tourism professionals, presenting Svaneti’s rich cultural heritage and diverse tourism potential, and strengthening global partnerships to position the region as a must-visit destination.