FITUR Madrid 2025

The Svaneti Destination Management Organization “Shan-Land” is proudly participating in the prestigious international tourism exhibition FITUR Madrid 2025, taking place in Madrid, Spain, from January 22 to 26.

FITUR Madrid 2025 is one of the leading global tourism trade fairs, hosting nearly 9,000 tourism companies from 152 countries and welcoming approximately 153,000 visitors.

Participation in this prominent event presents a valuable opportunity to pursue several strategic objectives:

Enhance global awareness of Svaneti as a unique and attractive tourist destination;

Establish partnerships with international stakeholders and build new professional networks;

Promote Svaneti’s diverse tourism offerings and authentic local products to a wider audience.

At the exhibition, Svaneti DMO showcases the region's year-round tourism potential through a variety of seasonal travel products, detailed information about member organizations and local tourism infrastructure, as well as authentic handmade crafts and regional goods.

Visitors to the Svaneti DMO stand will have the opportunity to explore the region’s rich tourism potential and receive comprehensive insights into its key attractions and experiences, highlighting Svaneti as an emerging gem on the global tourism map.